The book starts out with a simple difference between businesses and social agencies speaking about ways to measure greatness. In business, profit is a great way to measure greatness, however in the social sector, greatness must be assessed relative to the mission! This made me ask myself, how does my current agency measure itself? When I read our mission what will be our measure of greatness.
Collins goes on to give five frames that an organization should use to become great:
1. Defining "great" - calibrating success without business metrics
2. level 5 leadership - getting things done within a diffuse power structure
3. First Who - Getting the right people on the bus within social sector constraints
4. The hedgehog concept - rethinking the economic engine without a profit motive
5. Turning the Flywheel - building the momentum by building the brand
Each of these five factors will help to shape an organization and help move it from being simply good to GREAT!
This Diagram illustrates how each of the five frames interact and work together to help move an organization through the "pivot point", the moment when an organization changes its path from good to great! Each of the different frames is an important element all to itself and requires thought and time. This is not an overnight fix, but one that can be used by any member of an organization regardless if they are the head or the maintenance person.
I highly recommend this read, whether or not you have read the original book Good to Great.